Art Deco of the Palm Beaches is about Modernism and the beginnings of Twentieth Century design. Art is a reflection of society and in the 1920s, 1930s, and 1940s the world put aside conventional values and supported new ideologies. Traditional forms of art, architecture, and social organization were swept away. Art Deco was a revolt against the feminine, flowery, and curvaceous Art Nouveau movement. In the 1890s, soft, fluid forms found in nature were typified with voluptuous women draped in long flowing hair filled with vines of ivy. The emancipating Jazz Age now featured images of thin women with "boyish" bodies and "bobbed" haircuts, drinking martinis, and posing with elongated cigarette holders.